Tallinn Summer School

Management of Digital Content Industries

Estonian Institute of Humanities,

Baltic Film and Media School

Tallinn University, July 29 – August 2, 2013

Hosting institutions: Estonian Institute of Humanities, Baltic Film and Media School, Tallinn University; Graduate School of Culture Studies and Arts,

Supporters: European Union Structural Funds

Program director: Dr. Indrek Ibrus, Dr. Andres Jõesaar

Program manager and student coordinator: Ms. Tuuli Piirsalu (Tallinn University), Ms. Jane Suviste

Location and duration: Baltic Film and Media School, 5 days starting 9:00 until 17:00 including lunch at 12:30-13:30 and 2 short breaks (around 10:30 until 11 and 15:00 until 15:30)

Presenters:

1. James Bennett – Senior Lecturer in Television Studies, Department of Media Arts, Royal Holloway, University of London, U.K.

2. Svetlana Bodrunova – Internet Studies Lab, Higher School of Economics.The Faculty of Journalism, St Petersburg State University, Russia

3. Sergey Davydov – National Research University Higher School of Economics, Moscow, Russia

4. Renira Gambarato – Associate Professor of Crossmedia at Tallinn University Baltic Film and Media School, Estonia.

5. Indrek Ibrus – Tallinn University Institute of Humanities, Research Fellow, Estonia

6. Andres Jõesaar – Tallinn University Baltic Film and Media School, Associate Professor, Head of Crossmedia Production curricula, Estonia

7. Ilja Kiria – Faculty of media communications, National Research University – Higher School of Economics, Moscow, Russia

8. Christer Lie – Director Media Management M.Sc. programme, Computer Science and Communication, Dept. of Media Technology and Interactiondesign, KTH Royal Institute of Technology, Sweden

9. Ulrike Rohn – University of Tartu, Journalism and Communication, Research Fellow, Estonia

As the networked communications infrastructures have disrupted the various media content industries, leading to a crisis regarding the economic sustainability of these industries, there is an urgent need to investigate the existing best practices and learn the new ways of managing the institutions of media content production.

The specific focus of the Summer School will be on the emerging multiplatform publishing and content diversification strategies – known as crossmedia strategies of forms of transmedia storytelling. We will investigate the associated ways of content development as well as the relevant models of business development. Under special focus will be the management of participatory media as well as social media strategies for media institutions. Our lecturers as well as co-students will be coming from several countries around the Baltic Sea (Sweden, Finland, Estonia, Russia) and from other countries in Europe.

Requirements for participation

Interested graduate students (maximum 20) can apply for the summer school by sending a letter of motivation (ca 100 words) to Tuuli Piirsalu ( tuulip@ehi.ee ) by May 31, 2013

Students who are not members of GSCSA are required to add a short CV to specify their education and research interests.

Upon full participation in the programme students will be awarded 2 ECTS points.

The language of the summer school is English.

Participation in the course is free of charge; the accommodation and travel costs of the students of GSCSA will be reimbursed.

More information on Tallinn Summer School: http://summerschool.tlu.ee/

Program

Monday, July 29, 2013

Venue: Tallinn University

9:00 – 9:30 Opening

9:30 – 11:00 Indrek Ibrus – Conceptual insights into innovation practices in creative indusries

11:15 – 12:30 James Bennett – Multiplatform television industry I. Meta view of industry dynamics

13:30 – 15:00 James Bennett – Multiplatform television industry II. Closer look at dynamics within organisations

15:30 – 17:00 Andres Jõesaar – Crossmedia case studies: public service media (Estonian Public Broadcasting) vs. telecommunications (Tele 2)

17:00 Welcoming drinks for all participants

Tuesday, July 30, 2013

Venue: Tallinn University

9:00 – 10:30 Svetlana Bodrunova – Today’s Crisis of Traditional Newspaper: Causes, Dimensions, Implications (1)

11:00 – 12:30 Svetlana Bodrunova – Today’s Crisis of Traditional Newspaper: Best Cases of Survival (2)

13:30 – 15:00 James Bennett – workshop (1) (TBC)

15:30 – 17:00 James Bennett – workshop (2) (TBC)

Wednesday, July 31, 2013

9:00 – 10:30 Christer Lie – Designing magazines for tablets

11:00 – 12:30 Sergey Davydov – New approaches in traditional media audience research

13:30 – 15:00 Svetlana Bodrunova – Workshop on managing journalistic blogging practices

15:30 – 17:00 Workshop / Exercises – Sergey Davydov + Ilya Kiriya + Svetlana Bodrunova (tbc)

19:00 Social event (tbc)

Thursday, August 1, 2013

9:00 – 10:30 Ilya Kiriya – A master class on strategic media management (1)

11:00 – 12:30 Ilya Kiriya – A master class on strategic media management (2)

13:30 – 15:00 Ulrike Rohn – Social media business models

15:30 – 17:00 Renira Gambarato – Crossmedia storytelling complexities

Friday, August 2, 2013

9:00 – 10:30 Ulrike Rohn – Social media and brand management

11:00 – 12:30 Renira Gambarato – Crossmedia workshop

13:30 – 16:30 Renira Gambarato – Crossmedia workshop

16:30 – 17:00 Summary

18:00 Summer school closing event